Distribution opportunities
One exclusive partner per region.
ZURVI is built for partners, not transactions. We're appointing one exclusive distributor in each of UAE, KSA, Singapore, and the United States — supported by a real trade-marketing investment and a 24-month commitment from our side.
Why partner with ZURVI
An uncrowded lane between
commodity and heritage premium.
Premium-everyday positioning
Priced 15–20% above commodity diaspora brands, 25% below heritage premium. The lane no Indian-origin brand currently owns credibly across mainstream and ethnic retail.
Bilingual, retail-ready packaging
English-Arabic bilingual labels, halal-certified packaging, FDA-format nutrition with per-100g column. One artwork that ships to Dubai, Riyadh, Singapore, and Los Angeles.
Halal-first, lab-tested
MOIAT-recognized halal certification, FSSAI Central License, SATAKE sortex production. Per-batch lab testing. Pre-shipment third-party inspection on every container.
Trade-marketing investment
2–4% of importer purchases back as trade fund in Year 1. End-cap support, in-store demos, retail launch activation funded jointly.
Exclusive, with structure
24-month exclusivity with a clear volume waterfall. Minimum-volume commitments per quarter. Automatic non-exclusivity trigger only if 70% of plan missed for two consecutive quarters.
Full export-grade compliance
IEC, FSSAI Exporter, APEDA RCMC, halal, phytosanitary, CEPA preferential CoO. Every consignment documented, every certificate per-shipment.
Channel architecture
Where ZURVI sells.
We support distributors across four customer types in three regions. The strongest first-year traction typically comes from the channel marked as "lead" per region.
| Region | Lead channel | Expand to |
|---|---|---|
| UAE / GCC | HoReCa — hotel chains, hospitality groups | Premium retail (Lulu, Carrefour, Spinneys) |
| Saudi Arabia | SFDA-registered retail (BinDawood, Tamimi) | HoReCa via approved foodservice distributors |
| Singapore | Premium retail (FairPrice Finest, Cold Storage) | Indian-restaurant foodservice supply |
| USA / Canada | Ethnic supermarket chains (Patel, Subzi Mandi) | Natural-grocery (Sprouts, Whole Foods regional) |
What we look for
The kind of partner we want.
- 01Existing distribution of Indian-origin grains, with active retail or HoReCa accounts.
- 02Active import licensing and product registration capability in your market (FSDA, SFDA, SFA, FSVP, ESMA — region-specific).
- 03Halal-trade experience and the warehousing infrastructure to handle halal-segregated storage.
- 04Sufficient financial strength to support L/C at sight for the first six shipments.
- 05Willingness to commit to a 24-month exclusive with quarterly volume milestones, in exchange for a real trade-marketing fund.
- 06A view of ZURVI as a brand worth building — not another commodity SKU to add to the catalog.
Ready to talk?
Send us a note. We'll respond within two business days with a commercial deck, sample plan, and an outline of what an exclusive partnership in your market could look like.